FOR IMMEDIATE RELEASE
Contact: Nathan Christopher, Hearst Magazines, 212.649.2582 or nchristopher@hearst.com
Contact: Barbara Marks
914-939-3934
barbara@chrismadden.com
NEW YORK, NY (October 9, 2006) – Good Housekeeping magazine, which reaches more that 25 million women each month, has unveiled its first Your Good House supplement featuring design guru Chris Madden.
Last spring, Good Housekeeping and Chris Madden Inc. announced their intention to bring together Good Housekeeping’s home-focused upper-demographic edition, Your Good House, and celebrated designer Chris Madden. Circulated to Good Housekeeping’s highest-income subscribers and reaching a total of seven million readers, the Your Good House supplements traditionally focus on interior design and remodeling, contemporary lifestyle issues and epicurean features.Madden, who is on the cover of the November Your Good House, is featured in an article titled “At Home with Designer Chris Madden.” In the eight-page piece, she redecorates her home using easy-to-love (and easy-to-afford) pieces from her own collection of furnishings available at JCPenney. “My house is my laboratory,” says Chris of the renovated 1916 stone carriage house in Westchester County, New York.
This partnership is a first in that Good Housekeeping and Chris Madden are working together on the content of each issue. In addition to this November 2006 edition, two more Madden-focused issues of Your Good House will be published in 2007.Your Good House reaches an unduplicated audience when compared to shelter publications, and all copies of the issue featuring Chris Madden will reach a paid circulation of more than 1,000,000 subscribers, who in fact pay considerably more in price per copy than comparative shelter books.
Your Good House is not available on newsstands. For those interested in the Chris Madden feature, the article is available on Good Housekeeping’s Web site, www.goodhousekeeping.com, starting on October 16.ABOUT Good Housekeeping Founded in 1885, Good Housekeeping reaches 25 million readers a month. The Good Housekeeping Research Institute is the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 for the purpose of improving the lives of consumers and their families through education and product evaluation, the Good Housekeeping Research Institute continues in this key role today. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the famous Good Housekeeping Seal.
ABOUT CHRIS MADDEN Celebrity designer Chris Madden is the force behind the multi-million dollar home furnishings empire that spans publishing, television, design and licensing. Her message of Turning Your Home Into Haven has been shared with millions of women throughout America. She was design correspondent for the “Oprah” show for almost two years, hosted her own television show on HG TV for eight seasons – her sixteen books including A Room of Her Own: Women’s Personal Spaces and as editorial director of her own magazine At Home with Chris Madden. The Chris Madden for JCPenney Home Collection, launched in May 2004, is the company’s largest and most successful home furnishings launch in its 100-year history. The collection features a complete line of home furnishings, including furniture, bedding, bath, window treatments, rugs, lamps, wall art and decorative accessories.